Importance of CSR

If you have a company, its Corporate Social Responsibility (CSR) attention should be concentrated fairly on the corporate travel program. A brief look through the newspapers or the Internet will bring out into open that green travel is in the minds of travel managers, persuading directors and business travellers themselves. Along with rising worldwide care about global warming, the significance of carbon emissions concerns a huge number of corporations and business travellers.

In reality, companies are forced not to center the whole attention on one component of a CSR program (environmental sustainability) because of the the expense of other key areas. However, sustainable and accountable travel program is a normal element of any company’s liability to CSR, and proposes rich potential to progress its CSR goals.

Sustainability means to estimate and reduce the environmental impact of travel activities. Accountability means to improve the convenience and security of travellers and advocate moral business standards.

Firstly, in order to make good decisions about the carbon emission, companies need correct information. For instance, BCD Travel has recently spread out carbon emission reporting into its information management solution. Fortified with this comprehension, many companies choose to offset their carbon emissions.

Secondly, accountability standards should also be expressed in each company’s CSR program. Responsible Corporate Travel Management encourages companies recognize a central ethical code of conduct from which they successfully serve all components of their CSR program.

A recent survey of over 200 travel managers and business travellers, that has been conducted by the Association of Corporate Travel Executives in conjunction with KDS, has pointed to the significance of real Responsible Travel Management, that addresses both sustainability and accountability.

In this survey, 81 per cent of respondents pointed to employee security as a high priority. The second place , with 77 per cent, was reserved for cost reduction. Unfortunately, only 20 per cent of respondents believed that supporting environmental sustainability is a high priority.

To conclude, the key to the successful implementation of a responsible travel program is the acceptance of the fact that there is no just one solution.


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